Arkimedes is an AI platform designed for senior business leadership, a continuous assistant for consulting tasks. The challenge was how to read as credible in an environment where the benchmark isn't the startup world, but traditional consulting. The brand needed a clean, precise, and controlled system, capable of conveying trust without defaulting to the usual visual language of tech.

We defined Arkimedes as a management co-pilot, a layer that becomes part of existing decision-making processes. This meant building a system aligned with consulting principles: clarity in hierarchy, order in information, and no superfluous elements.

We developed a visual identity rooted in classical references, drawing from Greek aesthetics to build a system of proportion, balance, and order. The serif typeface serves as a structural axis, projecting stability and earned expertise, while green anchors the brand's tone, associated with wisdom and growth. The system moves away from the visual codes of AI and into the language of intellectual tradition, allowing the brand to operate naturally in demanding corporate environments.

The identity positions Arkimedes as a strategic partner for leaders and organizations. A clear, flexible system that supports the adoption of AI in decision-making, and allows the brand to scale with consistency. Precise in its language, reliable in its tone, and built for high-stakes environments.