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Promtior

Brand Identity
Motion
Social Media

Context

Promtior works with organizations that want to transform through artificial intelligence, not as an experiment but as real business infrastructure. In a market saturated with hype, the challenge was to build a brand that communicated something specific: that they support real transformation processes.

Strategy

The name said it all. A theater prompter feeds the actor their lines from the shadows. Promtior does the same for organizations: an invisible presence that enables real impact. The bionic horizon as vision, the tension between human and technological as language.

Implementation

The symbol captures the meeting between a human hand and a bionic one as synthesis of the invisible support that enables action. A palette built on greys and deep blacks, punctuated by sage, lilac, and sky blue accents. We developed custom ASCII textures, adding a sensory layer that communicates transformation with the rigor the sector demands.

Result

An identity that says what Promtior does, without hype and with character.

Credits

Design

Sofía Lasida, Lucía Fuentes, Amparo Bengochea da Fonte, Matías Berta

Strategy

Mott

"Working with Redondo on Promtior's rebrand was an outstanding experience from start to finish. They took the time to truly understand who we are — and translated that into a cohesive identity that feels entirely ours. The result is top-tier work, and something we're genuinely proud of. We'd recommend them without hesitation."
Emiliano Chinelli
CEO & Co-founder, Promtior
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