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Carters

Social Media
Illustration
Motion
Positioning

Context

A leading global children's clothing brand, operating at scale and in multiple markets. The challenge was to support its expansion while ensuring consistency at every touchpoint.

Strategy

We focused on strengthening the digital front, developing performance-driven assets. We translated the global system into a dynamic visual language, built for performance, keeping the brand's essence intact while matching the pace the medium demands.

Implementation

From retail environments to communication materials, we supported the system's deployment across every application. We designed and produced creative assets for social media campaigns, adapted to different formats, audiences, and objectives. A sustained workflow balancing visual consistency with the flexibility to adapt.

Result

A brand that scales consistently, maintaining its identity in every market. Sustained growth in digital performance, with a brand that gains relevance and recognition with each campaign.

Credits

Design

Matías Berta

Audiovisual

Gustavo Salvaterra / Fly Creativo

"Working with Redondo has been a game-changer for our brand. From the beginning, they understood the essence of the brand with incredible clarity: who we are, what we need, and how we want to communicate. What they deliver is almost always the final version. They are the kind of partner that transforms processes and results from day one."
Amanda Tâmara
General Director Carter's Iberia
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