Fotiche is a multidisciplinary creative photography studio. Its identity needed to reflect a practice that combines analog and digital techniques, embodying its craft, its evolution, and its collaborative spirit.

We drew inspiration from visual elements of analog photography and interpreted them through a contemporary lens, constructing a system that blends tradition and innovation. Collaboration was defined as a central principle, shaping an identity that expresses the collective creation of the images.

We developed a visual language based on vintage film reels, transformed into a pixelated aesthetic representing the analog-to-digital transition. We designed an iconography system emphasizing collective creativity, showing how multiple perspectives converge into something unique. A restrained yet vibrant palette and clean typography communicate the professionalism characteristic of Fotiche.

With this new identity, Fotiche strengthens its presence in the photography market by communicating its passion for the craft, collaborative work, and its commitment to excellence in every project.