Fotiche is a multidisciplinary creative photography studio. Its identity needed to reflect a practice that combines analog and digital techniques, embodying its craft, its evolution, and its collaborative spirit.

We drew inspiration from visual elements of analog photography and interpreted them through a contemporary lens, constructing a system that blends tradition and innovation. Collaboration was defined as a central principle, shaping an identity that expresses the collective creation of the images.

We developed a visual language inspired by vintage film reels, transforming them into a pixelated aesthetic that represents the transition from analog to digital. We also designed an iconography system that emphasizes the team's collective creativity, showcasing how multiple perspectives can come together to create something unique and groundbreaking. This diversity of approaches is reflected in dynamic compositions and image overlays that convey the concept of collaboration. The understated yet vibrant color palette and clean, modern typography communicate the professionalism and attention to detail that are so characteristic of Fotiche.

With this new identity, Fotiche strengthens its presence in the photography market by communicating its passion for the craft, collaborative work, and its commitment to excellence in every project.