Franq is a Brazilian fintech company that operates an open banking marketplace. In a context of growth and preparation for its Series B funding round, the challenge was to clearly communicate a complex model, articulating its value proposition, its strategic differentiator, and its impact on independent bankers and end users.

The focus was on crafting a clear narrative for investors. A deck was developed to organize the complexity of the model, structure key information, and maintain a consistent message throughout the presentation. The narrative emphasized making the business's operation, scale, and growth potential easily understandable.

We developed the Series B funding deck, defining a communication system designed to structure financial information, data, and strategic narrative within the presentation. Using a fresh color palette and clear criteria for hierarchy, layout, and visualization, the deck translates technical content into a clear and understandable sequence for evaluation purposes. Designed for rapid iteration, it allows for information updates and can be used by different teams without losing consistency.

A concrete tool to align the discourse, organize the information, and sustain a consistent presentation in front of investors.