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Institut Pasteur

Brand Identity
Signage

Context

The Institut Pasteur campus required a signage system capable of accommodating the complexity of the scientific and medical environment without sacrificing clarity for its residents and visitors. The challenge lay in balancing institutional rigor with accessibility, integrating global standards within a local context.

Strategy

We approached signage as a system that organizes, guides, and communicates. We translated scientific language into a clear and modular visual logic, designed to integrate with the architecture and facilitate movement through the space.

Implementation

We developed a signage system adaptable to the Institute's diverse needs. From directional signs to informational displays, each element was designed to blend seamlessly with the surroundings, providing clarity without interfering with the experience of the space.

Result

A system that streamlines the campus experience and brings the institution closer to the community. Information becomes accessible, movement is more intuitive, and the institution's identity is consistently expressed throughout each route.

Credits

Design

Gabriela Nisizaki, Beatriz Fernández Cordano, Francisco Sánchez

Tone

Beatriz Fernández Cordano

Photography

Ignacio Rodríguez

"We worked with Redondo on the visual identity and wayfinding system for Institut Pasteur de Montevideo. The result was a distinctive and coherent visual language, aligned with our institutional values and mission. The project covered interior signage across the building and the visual language for the building facade. We were struck by their professionalism and their ability to understand our needs and guide the process with genuine creativity."
Carlos Batthyány
Executive Director, Institut Pasteur de Montevideo
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