Rumba is a curated brand of products for kids, home, and DIY, with a design-driven approach. The new identity needed to evolve from a gift-shop logic into a lifestyle brand, expressing versatility and rhythm.

We developed the concept Your Life with Rumba, understanding the brand as part of everyday life through practicality and joy. We work from the idea of rhythm and movement, developing a system that combines functionality and play, and that allows us to integrate diverse product categories under one umbrella.

We designed a modular system based on a bow-shaped logo, reinforcing the idea of gifting and discovery. From there, we built a visual language composed of an icon system reminiscent of rhythmic loops, and a palette of vibrant primary colors, balanced with neutral tones that allow for categorization. The system also extends to the packaging, designed as gift wrapping, collectible tags, and digital pieces, expanding the experience beyond the purchase.

A system that integrates design, play, and functionality, maintaining a clear and recognizable identity across all applications.