Amarillo Moccs makes artisanal moccasins for young children. Each pair is handworked with selected leather and an attention to detail that sets the handmade apart from the mass-produced. They needed a brand that communicated that, and packaging that made it feel that way too.

The conceptual anchor came from the territory itself: the Pecho Amarillo, a native Uruguayan wetland bird, yellow like the brand's name. A symbol that connects the product to its origin, to childhood, to the genuinely local. From that bird we built the entire system: typography, figure, and moccasin integrated into a single image that functions as a mark.

The mark unites letterform, bird, and product in one composition. Yellow as the primary color. For packaging, the concept of the nest: a die-cut box that evokes the place where something precious waits. A system designed for social media, labels, and packaging that makes receiving a pair of Amarillo Moccs feel like receiving something special.

An identity with roots. Uruguayan, artisanal, and built to grow with the brand.