Bertha is a bakery created by two entrepreneurs, born from the need to highlight the role of women in this industry. The brand identity had to reflect this vision, honoring the baking tradition from a modern perspective.

We approached the brand at the intersection of tradition and innovation. We defined a narrative centered on female strength, building an identity that represents both the craft and the women who practice it. The proposal aimed to foster a sense of connection and belonging, appealing to a broader community.

We developed a visual identity that celebrates the spirit and resilience of women, integrating elements that honor their achievements with a contemporary and inclusive aesthetic. "The Bread Woman" became Bertha's central symbol, representing the tradition of artisanal baking and the strength of the women who have been fundamental to its development. The central figure was designed to be accessible and modern, allowing customers to identify with her and with the brand's values. The choice of colors and typography focused on conveying closeness and community, key aspects of the visual narrative.

Bertha celebrates female strength with a modern and inclusive identity. Bertha's design highlights personal and emotional connections, building a brand that reinterprets tradition and represents and inspires women entrepreneurs.