Village grew as a platform connecting families with extracurricular activities, but its name and identity no longer reflected the project's evolution and true scope. The challenge was to accompany this evolution, building a brand capable of expressing community, purpose, and vision in a landscape where access to educational opportunities is far from equal.

We approached the project from the perspective of naming, strategy, and brand system. We wanted to go beyond the functional and build something with real symbolic weight, a world that fosters belonging and long-term vision.

We developed a new name and identity that redefine the original Village as a vibrant and growing community. We created Guildara, a name that combines the idea of a guild (people united by a common purpose) with an imaginative space for learning, exploring, and belonging. From this concept, we designed a brand system that balances technology and humanity, order and warmth. The identity builds a visual and narrative universe that accompanies the project's evolution and positions it as a community with its own distinct identity, capable of opening doors, strengthening bonds, and shaping shared futures.

Village becomes Guildara. From a platform to a community with its own identity, capable of connecting and expanding access to new opportunities.